From the web ...:

"What would Jesus Sell?"

What Would Jesus Buy is the suitably ironic title of the documentary produced by Morgan Spurlock (of Super Size Me fame), which follows the antics of “Reverend Billy.” As the head of the Church of Stop Shopping Reverend Billy, a character developed by the New York City actor Bill Talen, preaches an anti-corporate theology with an authenticity of feeling and full gospel choir. In the film, Reverend Billy is up to his old antics–exorcising demons at Walmart Headquarters, taking over the Mall of America, and finally crashing Disney Land. His objective? “To save Christmas from the Shopocalypse: the end of mankind from consumerism, over-consumption and the fires of eternal debt!”

I wonder what Reverend Billy would have thought about the handmade pledge sponsored by Etsy, Craftster, Craft Magazine and others this past holiday season: “I pledge to buy handmade…and request that others do the same for me.”

For the whole article:

http://www.murketing.com/journal/?p=997

(Thanks Dougald)